Konkursile BalticBest 2025 esitati kokku 197 tööd, millest 99 tööd jõudis shortlisti: Eestist 37, Lätist 19 ja Leedust 43.
DESIGN & CRAFT
GRAPHIC DESIGN
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
Mana Hotels – Brand Identity for a Hybrid Hospitality Concept | LEEDU | andstudio | Mana Hotels |
| Live | EESTI | Tabasco | Live |
| Sunly – Electricity Without the Dirty Business | EESTI | Velvet | Sunly |
| Hidden World of Estonian Internal Security Service | EESTI | Tabasco | Estonian Internal Security Service |
PACKAGE DESIGN
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| IPA DAY | LEEDU | Not Perfect Vilnius | IPA DAY |
| Basker: Quiet Confidence in Craft Beer Design | LEEDU | andstudio | Basker |
| Trash Never Sounded This Good | LEEDU | MARIOS agency | Gamtos ateitis |
| Soil Reinvented | LÄTI | McCann Riga | Hortimed |
| The Thug from the Bahamas | LEEDU | Not Perfect Vilnius | The Thug from the Bahamas |
| Brewmaster's Selection | LEEDU | Not Perfect Vilnius | Brewmaster's Selection |
WEB DESIGN
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| ORIGINS WEBSITE | LEEDU | Not Perfect Vilnius | ORIGINS |
| The SSE 500 | LÄTI | McCann Riga | Stockholm School of Economics in Riga Alumni Association |
| AIRobot – Breathe Different | EESTI | Velvet | AIRobot |
FILM/VIDEO CRAFT
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| Calmer Life | EESTI | Kontuur / Leo Burnett | Compensa Life |
| Blind Date | EESTI | Kontuur / Leo Burnett | Elenger |
| Kingdoms | LEEDU | Not Perfect Vilnius | Lidl |
| The Runny Nose Show | Gelomyrtol | LEEDU | autoriai | creative agency | GeloMyrtol forte Lithuania |
| Trash Never Sounded This Good | LEEDU | MARIOS agency | Gamtos ateitis |
| Illness Tears, Hope Heals | LÄTI | MAGIC | Dod Pieci! (High Five!) |
| Instruments of Winter | LÄTI | MAGIC | LMT |
| Biggest Gift | LEEDU | Not Perfect Vilnius | Akropolis |
PRINT/OUTDOOR CRAFT
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| CAFFEINE Opening Eyes from 7 a.m. | LEEDU | Not Perfect Vilnius | Caffeine |
| Elephants | LEEDU | Not Perfect Vilnius | Caffeine |
| Appologies | LEEDU | Not Perfect Vilnius | Children of the Rain |
| Do Not Live in the Dark | LÄTI | McCann Riga | DCW éditions |
| Facing the Fears | EESTI | Tabasco | Burger King |
| In the Name of Forest | EESTI | Tabasco | Estonian Fund for Nature / Save Estonia’s Forests / Estonian Ornithological Society / Estonian Green Movement |
| Illness Tears, Hope Heals | LÄTI | MAGIC | Dod Pieci! (High Five!) |
ADVERTISING/BRANDING
TV ADVERTISING
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| Blind Date | EESTI | Kontuur / Leo Burnett | Elenger |
| Kingdoms | LEEDU | Not Perfect Vilnius | Lidl |
| Calmer Life | EESTI | Kontuur / Leo Burnett | Compensa Life |
| Give Death a Day Off | EESTI | Not Perfect Tallinn | Estonian Police and Border Guard Board |
| Trash Never Sounded This Good | LEEDU | MARIOS agency | Gamtos ateitis |
| Grill | LEEDU | Not Perfect Vilnius | Biovela |
| Biggest Gift | LEEDU | Not Perfect Vilnius | Akropolis |
ONLINE VIDEO & FILM
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| Calmer Life | EESTI | Kontuur / Leo Burnett | Compensa Life |
| Trash Never Sounded This Good | LEEDU | MARIOS agency | Gamtos ateitis |
| Blind Date | EESTI | Kontuur / Leo Burnett | Elenger |
| Give Death a Day Off | EESTI | Not Perfect Tallinn | Estonian Police and Border Guard Board |
| Cold Soup War | LÄTI | WRONG Digital | RIGA STORIES |
| To Be Able, to Be Able | ANTA | LEEDU | autoriai | creative agency | Asmens su negalia teisių apsaugos agentūra / Agency for the Protection of the Rights of Persons with Disabilities |
PRINT ADVERTISING
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| Elephants | LEEDU | Not Perfect Vilnius | Caffeine |
| Facing the Fears | EESTI | Tabasco | Burger King |
| Europa. Restaurant Terraces | LEEDU | TRUTH. | Europa |
| In the Name of Forest | EESTI | Tabasco | Estonian Fund for Nature / Save Estonia’s Forests / Estonian Ornithological Society / Estonian Green Movement |
| Diabetes Awareness Campaign | EESTI | Good Bits | Diabetes School / Diabeedikool |
| No Species Left Behind | LÄTI | McCann Riga | World Wide Fund for Nature Latvia |
| Head | LEEDU | Not Perfect Vilnius | Kolibris |
| Let’s Keep OPERAting | EESTI | Not Perfect Tallinn | Saaremaa Hospital Support Fund |
OUTDOOR/AMBIENT ADVERTISING
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| The Drying Flag | LÄTI | McCann Riga | Latvian State Blood Donor Centre |
| Illness Tears, Hope Heals | LÄTI | MAGIC | Dod Pieci! (High Five!) |
| Hints | LEEDU | TRUTH. | Factory by Ribas |
| Appologies | LEEDU | Not Perfect Vilnius | Children of the Rain |
| Facing the Fears | EESTI | Tabasco | Burger King |
| Breast Cabins | EESTI | AD Angels | Estonian Health Insurance Fund |
| In the Name of Forest | EESTI | Tabasco | Estonian Fund for Nature / Save Estonia’s Forests / Estonian Ornithological Society / Estonian Green Movement |
ADVERTISING/BRANDING
ONLINE/BANNER ADVERTISING
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| Your Haze Sounds Familiar | EESTI | Not Perfect Tallinn | Smart patient / Tark patsient |
| Grammar Caught a Cold | LEEDU | ALL CAPS agency | Quixx |
INTEGRATED ADVERTISING
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| Hints | LEEDU | TRUTH. | Factory by Ribas |
| For Your Breast Safety | LÄTI | McCann Riga | The Pink Train Foundation |
| Stalker Challenge | LEEDU | Fabula Rud Pedersen Group | Lithuanian Police Department |
| Give Death a Day Off | EESTI | Not Perfect Tallinn | Estonian Police and Border Guard Board |
| In the Name of Forest | EESTI | Tabasco | Estonian Fund for Nature / Save Estonia’s Forests / Estonian Ornithological Society / Estonian Green Movement |
| Speed Graves | LEEDU | Fabula Rud Pedersen Group | Lithuanian Transport Safety Administration (LTSA) |
PERFORMANCE MARKETING/DIRECT
DIRECT MARKETING OFFLINE
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| Christmas Wafer | LEEDU | Not Perfect Vilnius | Organ donor card |
| The Drying Flag | LÄTI | McCann Riga | Latvian State Blood Donor Centre |
| Speed Graves | LEEDU | Fabula Rud Pedersen Group | Lithuanian Transport Safety Administration (LTSA) |
| Death Sends Greetings from Her Holiday | EESTI | Not Perfect Tallinn | Estonian Police and Border Guard Board |
| “Rays of Hope” | EESTI | Not Perfect Tallinn | Saaremaa Hospital Support Fund |
SOCIAL MEDIA ADVERTISING (DIRECT MARKETING ONLINE)
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| Stalker Challenge | LEEDU | Fabula Rud Pedersen Group | Lithuanian Police Department |
| Death’s Holiday Adventure | EESTI | Not Perfect Tallinn | Estonian Police and Border Guard Board |
PROMO AND ACTIVATION
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| Christmas Wafer | LEEDU | Not Perfect Vilnius | Organ donor card |
| Personal Videos with Personal Offers | EESTI | Tank Creative Agency | Coop |
| Pottypoetry | EESTI | KAGU_the_agency | KONFLIRT |
| “Rays of Hope” | EESTI | Not Perfect Tallinn | Saaremaa Hospital Support Fund |
CONTENT/COMMUNICATIONS
CORPORATE AND PUBLIC SERVICE PR
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| Hints | LEEDU | TRUTH. | Factory by Ribas |
| Stalker Challenge | LEEDU | Fabula Rud Pedersen Group | Lithuanian Police Department |
| For Your Breast Safety | LÄTI | McCann Riga | The Pink Train Foundation |
| Oh Christmas Tree | EESTI | Not Perfect Tallinn | Estonian Police and Border Guard Board |
| Estonia is Now 0% Bureaucrazy! | EESTI | KAGU_the_agency | E-estonia |
| Speed Graves | LEEDU | Fabula Rud Pedersen Group | Lithuanian Transport Safety Administration (LTSA) |
| Appologies | LEEDU | Not Perfect Vilnius | Children of the Rain |
| Christmas Detox | LEEDU | TRUTH. | Europa |
CONTENT MARKETING, BRANDED CONTENT AND BRANDED ENTERTAINMENT
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| Stalker Challenge | LEEDU | Fabula Rud Pedersen Group | Lithuanian Police Department |
| Dating Etiquette in pre-Tinder Era | LÄTI | HAVAS Riga | Cēsu Original |
| Death’s Holiday Adventure | EESTI | Not Perfect Tallinn | Estonian Police and Border Guard Board |
| Instruments of Winter | LÄTI | MAGIC | LMT |
EVENTS
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| Ageless Party: “Under 65 Not Allowed” | EESTI | European Capital of Culture Tartu 2024 | European Capital of Culture 2024 |
| 52 Years of Love | LEEDU | Adverum | VšĮ Laimingas žmogus / Lietuvos žmogaus teisių centras |
| Illness Tears, Hope Heals | LÄTI | MAGIC | Dod Pieci! (High Five!) |
GENERAL MARKETING
INNOVATIVE MEDIA & MARKETING/USE OF TECHNOLOGY/AI
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| Christmas Wafer | LEEDU | Not Perfect Vilnius | Organ donor card |
| The SSE 500 | LÄTI | McCann Riga | Stockholm School of Economics in Riga Alumni Association |
| Stalker Challenge | LEEDU | Fabula Rud Pedersen Group | Lithuanian Police Department |
| “Rays of Hope” | EESTI | Not Perfect Tallinn | Saaremaa Hospital Support Fund |
| In the Name of Forest | EESTI | Tabasco | Estonian Fund for Nature / Save Estonia’s Forests / Estonian Ornithological Society / Estonian Green Movement |
MARKETING EFFECTIVENESS
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| The Drying Flag | LÄTI | McCann Riga | Latvian State Blood Donor Centre |
| Christmas Detox | LEEDU | TRUTH. | Europa |
| Illness Tears, Hope Heals | LÄTI | MAGIC | Dod Pieci! (High Five!) |
B2B MARKETING
Töö nimi | Riik | Esitaja | Bränd |
|---|---|---|---|
| Advent Calendar | EESTI | Not Perfect Tallinn | Not Perfect |
BalticBest 2025 finaal toimub juba 27. augustil tasuta veebiülekandena Best Marketingi ja BalticBesti veebis, kus rahvusvaheline žürii hindab töid otse-eetris. Püsige lainel!
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